CriteriaTech
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We automatethe busywork.

We link the apps your business already uses, so the jobs you repeat every week happen on their own. We also build websites and phone apps.

  • One job firstA small fix before anything big.
  • Price agreed upfrontIn writing, before we start.
  • Checked by a personCoded with the help of AI.

What this looks like in real life.

Pick the closest to your business. These are examples, not customer results.

Trades

  • A plumber or electrician

    TodayEvery night, someone types the day’s jobs into the invoicing app.

    With usThe job is logged on a phone on site, and the invoice is drafted from it, ready to send.

  • A pest-control companyOur first app, being built now

    TodayPaper checklists at every rat box, typed up days later.

    With usScan each box’s QR code and record what you found, even with no signal.

Salons & bookings

  • A hair salonPlanned: our own booking app

    TodayThe phone rings mid-haircut, and bookings live in a paper diary.

    With usCustomers book online and pick a stylist and a free slot. The diary can’t double-book.

  • Taking deposits and paymentsPlanned: our own booking app

    TodayA no-show costs you the slot, and the till is added up by hand.

    With usA card deposit when they book. Every payment lands in your accounts.

  • Missed appointments

    TodayCustomers forget, so the chair sits empty.

    With usA WhatsApp reminder the day before, with a link to move the time.

Shops

  • A small online shop

    TodayEvery website order is retyped into Xero or QuickBooks.

    With usOrders go into the accounts on their own. Odd ones wait for you.

  • A busy front desk

    TodayThe same questions by email, every day.

    With usAI drafts each reply. A person checks it and presses send.

Offices

  • An office manager

    TodayA £40 printer cartridge waits a week for a yes.

    With usUnder your limit, it’s approved at once. Bigger ones go to the right person.

  • A new member of staff

    TodayTen emails, and the laptop or login still gets forgotten.

    With usOne checklist gives everyone their part and shows what’s left.

  • Anyone with a monthly report

    TodayHours each month copying numbers into the same report.

    With usIt fills itself in and emails itself to the right people.

Accounting

  • A bookkeeper or accountant

    TodayReceipts arrive as photos and PDFs, and each one is typed in by hand.

    With usDate, supplier, amount and VAT are read for you. A person checks before they’re posted.

  • Chasing unpaid invoices

    TodayReminders are written one by one, when someone remembers.

    With usOverdue invoices get a polite reminder on their own. You see who still owes.

  • Checking the bank statement

    TodayEvery bank payment is ticked off against an invoice by hand.

    With usPayments match themselves. Only the odd few come to you.

  • Month-end paperwork

    TodayEvery month, the same emails chasing the same missing slips.

    With usEach client gets a list of what’s missing, updated as they send it.

Websites & Google

  • An old website, or just a Facebook page

    TodayNo prices or hours, and hard to use on a phone.

    With usA fast site with the answers on the first screen.

  • Not showing up on Google

    Today“Hairdresser near me” shows your competitors, not you.

    With usWe set up your Google Business Profile and tell Google what you do and where. You see how many found you.

  • Website enquiries that get lost

    TodayEnquiries sit in an unchecked inbox, and the customer goes elsewhere.

    With usAn instant reply, a new contact, and a reminder to call back.

Illustration: a paper invoice copied by hand into a ledger and passed to accounts.

Then.

Paper had a purpose.

Orders and invoices lived in books. Every step needed a person to carry the paper to the next one.

Illustration: the same invoice in an inbox and copied into a spreadsheet.

Now.

Digital isn’t always connected.

It’s all on computers now, but the apps don’t talk to each other. Someone still copies the email into the spreadsheet, then into the accounts.

A sample invoice passes through AI reading and checks, then goes to a person for approval.

Next.

People lead. AI does the legwork.

Your apps are linked, so details typed once go everywhere. AI reads the invoice; a person approves it.

What we do.

Stop doing the same task twice.

Illustration: a booking request connects to a calendar and a confirmation.

Your email, spreadsheets and business apps, linked. Details are typed once and reminders go out on time.

Websites and apps.

Illustration: a responsive business website alongside a phone booking app.

Made around how you already work, and set up so people searching on Google can find you.

AI with a human check.

Illustration: an AI assistant drafts an enquiry summary for human review.

AI reads documents, sorts enquiries and drafts replies. A person checks its work, and when it isn’t sure, it asks.

More about what we do

Works with what you already use.

Keep the software you already pay for.

Tools that do the copying for you

Free ones first, so you don’t pay another monthly fee.

Each tile opens that product’s own website. Product names and logos belong to their owners. They show what we work with, not a partnership or endorsement.

How it works.

You decide after each step whether to carry on.

  1. We lookWe follow one real job and note where time goes.
  2. We build a first versionA small fix for the most annoying part.
  3. You try itOn real work, for a few weeks.
  4. We add moreOnly if it helped.
  5. We look after itUpdates, tested backups, a person to call.
Each step explained

You can always see what it did.

Everything we set up keeps a log of what it did and who approved it.

Illustration: a security shield and lock protect a reviewable activity log.

Your data stays yoursStored separately from every other customer’s.

A full historyWho did what, and when.

Backups that workWe test restoring them, regularly.

A person to callYou talk to the people who built it.

FAQ

  • The computer doing repeat steps for you. An order email arrives, and its details go into your accounts without anyone retyping them.

What does “automation” mean?

The computer doing repeat steps for you. An order email arrives, and its details go into your accounts without anyone retyping them.

Which job takes too long?

Send opens an email for you to check and send. We’ll tell you honestly if we can help.